Privacy Policy

Last updated: 1 April 2026

Last Minute Deals ("we", "us", "our") is committed to protecting your privacy. This policy explains how we collect, use and protect your personal information.

Who We Are

Last Minute Deals is operated by MyRmd Ltd, a UK-registered company. Our website address is https://lastminutedeals.co.uk. Contact: enquiries@lastminutedeals.co.uk

Information We Collect

• Email address — only if you voluntarily subscribe to our newsletter
• Usage data — anonymous analytics including pages visited, time on site, and referral source
• Cookies — we use cookies for analytics and to remember your preferences

How We Use Your Information

• To send you deal alerts if you subscribe to our newsletter
• To improve our website and services
• To analyse traffic and usage patterns

Third-Party Services

When you click through to a travel provider (such as Booking.com, Expedia, or Hotels.com), you will be subject to their privacy policy. We recommend reviewing their policies before making a booking.

Cookies

We use essential cookies to make our site work and analytics cookies to understand how visitors use our site. You can disable cookies in your browser settings.

Affiliate Links

Our site contains affiliate links. When you click these links and make a purchase, we may earn a commission. This does not affect the price you pay. See our Affiliate Disclosure for full details.

Your Rights

Under UK GDPR, you have the right to access, correct, or delete your personal data. To exercise these rights, contact us at enquiries@lastminutedeals.co.uk.

Data Retention

Newsletter subscriptions are retained until you unsubscribe. Analytics data is retained for 26 months.

Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with an updated date.